The Got Milk campaign has been one of the most active campaigns in getting celebrities to give endorsements. Celebrities that have given endorsements include Reggie Bush from the Super Bowl winning New Orleans Saints, Christina Aguilera, Jordan Sparks, Mary-Kate and Ashley Olsen, and even Dennis Rodman, along with many others. The campaign began in 1993 by the California Milk Processor Board when an ad was ran with Emma Hawkins and Zoheir Ebrahim eating cookies and peanut butter and not being able to have anything to wash it down. At the end of the commercial the screen displayed “Got Milk?”
Since then many of the endorsements given by celebrities have came from music stars. In my high school, there was a poster endorsing “Got Milk” from one of my favorite singers, Taylor Swift. Recently, a new poster with Miley Cyrus, also known as Hannah Montana, has been added as one of the artists for the poster collection. The poster shows her in a backstage dressing room with the classic milk mustache with a brief description of her and about milk. It also has the head line “Body by Milk” at the bottom of the poster.
This comercial shows Miley talking about milk and the healthy benefits of it. http://www.youtube.com/watch?v=66kpdFhoDOU
Although Miley Cyrus does not know probably why milk is healthy for her, she does claim it is part of her daily work out routine in this commercial. The reason she was chosen as an endorser, was probably due to the fact of not only her popularity with children, but also her country background. This does not mean, however, she knows much about how milk is produced and knowledge about farming. I do feel the endorsement will help the Dairy industry due to the popularity of Miley Cyrus.
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